The camera game of 2011

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2011 was a year where mirrorless cameras evolved into serious cameras and where some interesting brand decisions were made. Lets try to put some order into all of this and explain.


The Exmor R domination of the compact camera world
The Sony Exmor R sensor is probably a marvel of recent times. It can produce great full HD video, ISO 1600 images and shoot full resolution images at 10fps. Most of its common 10fps uses were for “handheld twilight mode” where the camera shoots many hi-iso frames and combines them into a noiseless image, “HDR mode” where the camera brackets a few shots at different exposures then combines them automatically and the highly popular “sweep panorama” that lets the user create panoramic shots just by sweeping the camera from one side to the other of a landscape. Not only Exmor R sensors are the saving grace of many photographic devices today like the Nikon p300 or the Apple iPhone 4s, such technology brought Sony to sit comfortably at the top of the compact line with its X series (WX, HX, TX), a territory usually shared by Canon and the now fallen Lumix. Canon’s only response against the Sony uprising is the S100.

The restructuration year of Lumix
Lumix in 2011 tried pushing in various expensive directions within the G line of micro-4/3 cameras. It first started with the expansion of its 16mp sensor from the much successful GH2 on lower end bodies like the G3 and GF3 to accommodate the need for better image quality at high-ISO and to be able to produce high quality HD videos to compete with Canon. It also produced X series lenses for the micro 4/3 system, a line of high-end motor driven (not barrel driven) zoom-lenses with special nanocrystal coating that reduces lens defects and enhances contrast. While Sony was dominating the compact world with its new sensor, many Lumix enthusiast were wondering if the LX6 would once again set a new benchmark in compact image quality. The answer came to the world bearing the name of GX1, a high-end compact micro-4/3 camera body. By changing the L into the G, it became clear that Lumix is attempting a migration to the G series while keeping its once great compact line in vegetative state. As such 2011 was spend redirecting itself in camera evolution. One might agree that to fight against both compact (the much better s95 and the Sony Exmor R line) and dSLR fronts (the new Sony 16.2mp sensor found in the D7000), Lumix had to attack in sacrificing its current evolution and begin exploiting a middle ground solution to create a space that the consumer wouldn’t have thought to exist.


Canon’s video domination
It has to be said. Canon’s new found direction in HDSLR video dominance created a huge market for videographers among with a world of new video accessories that emulate the setups found in more expensive video solution. All the recent consumer Canon dSLRs have a tilt and swivel screen to help the videographer frame video images. There is no denying that regardless of how good the competition is, Canon dominates completely this market and is there to stay. On the other hand, the company has fallen behind in the photography department by recycling the once great but very plasticky Canon 7D 18mp sensor.


Nikon’s strong start and weak finish
Looking at Nikon’s decisions in 2011, one would say that the company knows what it wants and can afford wasting money experimenting in creating the ipod-like abominations called the Nikon 1. Nikon started strong with the D7000 literally taking the photographic industry by force. The D7000 offered a significant upgrade to the crop sensor crowd with much better ISO performance and many more stops of dynamic range. Then it continued strong with the release of the 50mm f/1.8G that finally gave the low to mid end crowd an affordable 50mm lens. Then the Nikon 1 happened… That new camera line made Nikon’s evolution in cameras questionable in which it’s sacrificing resources in competing in a market with a product that isn’t ready to be released into it.


Olympus search for speed
Olympus didn’t do much aside from releasing lenses that I never tried and that cost way too much to purchase and upgrading its AF engine in its recent entries in cameras. 2011 was an evolutive year for the company on the micro-4/3 side only, almost like it’s letting other product lines die slowly.


Pentax’s worst year ever
A brand stuck in between owners and failing at producing coherent photography products, Pentax managed to downgrade itself into an abysmal level by creating the Pentax Q line, a failed attempt into the mirrorless camera industry. Like all pentax products, the initial idea was bold: to use the acclaimed Exmor R sensor in an interchangeable lens body that encompasses the retro look of the Fuji X100. Like all Pentax products, it feels like an unpolished turd: slow menus, slow operation, generic looking buttons, etc… Over the past few years, Pentax only updated the sensor within its dSLR line without enhancing anything else. It was eventually bought by another excentric brand that produces awkward looking cameras: Ricoh. Lets all pray for a complete reboot for 2012.


Fuji’s suXess
As cheezy as that tag line just sounded, Fujifilm did succeed in reproducing a series of retro-looking like cameras to please its crowd looking to dive in some of the magic of the leica rangefinders without actually knowing how to shoot with one while applying its expertise on high-ISO image quality on the image. It’s also great that Fujifilm decided to dump the dreaded color-fringing SuperCCD for a Sony sensor. It stands now as a competent contender to the mirrorless camera solution.


Nexavior
Some might call me biased towards the NEX. Thing is that the Sony NEX series has come a long way from being that sony Ericson cellphone camera with a lens device. Throughout the year 2011, it has received a considerable amount of firmware updates to improve the user experience and upgraded to nearly flawless modern digital photography sensors (great hi-iso and dynamic range) on its current camera line. On top of that, a huge variety of lens adapters made using attractive 35mm prime lenses on the NEX possible. With the peaking mode, it’s even more encouraging. The NEX has truly become the definite example of how a mirrorless system should work.


The beginning of the end of the compact camera
In 2011, cellphone cameras started to be capable of great image quality. With the help of strong processors and great image enhancing softwares, creating great images with a modern smartphone is somewhat easy and fast to share. The trend of image sharing drove the use of the smartphone as camera and the abandonment of the compact camera that added an extra electronic device in everybody’s pocket or bag.


2012: the year of the next generation of dSLR
2012 will be a defining year for dSLR photography. The next Canon 1 series will clash against the Nikon D4 (16.2mp camera which ISO goes up to 204 800) whereas the Nikon D800 (36mp sensor camera) is set out to annihilate the Canon 5dmkII. I would also expect Nikon to finish making AF-S G version of its current non-G prime lens lineup (85 f/1.8D, 135 f/2DC, etc…). It would be also very surprising to see Nikon make a 50mm f/1.2N. I’m also quite glad rumors are suggesting the production of a version II of the legendary Canon 35L lens. Lumix has to come up with a way to drop the price down in order to make its G series much more attractive. NEX needs to continue releasing lenses in order to beef up its library, including a low aperture zoom lens. Fujifilm is expected to release an ILC system. Pentax/Ricoh needs a reboot. I can see the smartphone cameras becoming better up to a point where users wouldn’t be able to tell the difference between a cellphone and a compact camera. I would love if Sony makes a pro-compact camera with its amazing sensor to go against the Canon s100, but to do so would put Sony out of its philosophy in providing for the everyday consumer that wants a camera that takes great photos on auto-mode.  To finish, I think the year 2012 will be even more interesting than 2011 because our glimpse at the future of photography through the clash of the flagship dSLRs of both leading brands in high-end consumer photography will define what is possible to capture today with a digital camera.

Stay tuned. 

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